Last reviewed: 2026-04-25 · Pricing verified: 2026-04-25
Birdeye vs Reputation.com: 2026 Comparison
Bottom line up front
Pick Birdeye for SMB to mid-market multi-location operations (1-50 locations) where public pricing and self-serve onboarding matter. Pick Reputation for enterprise deployments (100+ locations) with custom CX intelligence needs — Fortune 500 retailers, automotive networks, healthcare systems. Reputation\'s misleadingly low $80/mo Core plan rarely reflects real enterprise contracts which run $5,000+/mo. For most operators outside Fortune 1000 scale, Birdeye is more cost-efficient.
Quick verdict
| Best for | Winner |
|---|---|
| Enterprise (100+ locations) | Reputation |
| Mid-market (10-50 locations) | Birdeye |
| SMB single / few locations | Birdeye |
| Healthcare networks | Reputation |
| Automotive dealer networks | Reputation |
| Public pricing transparency | Birdeye |
| Self-serve evaluation | Birdeye |
| Enterprise CX intelligence depth | Reputation |
Pricing side-by-side (verified 2026-04-25)
| Plan | Birdeye | Reputation |
|---|---|---|
| Entry | Starter $299/mo per location | Core $80/mo (limited reach) |
| Mid | Growth $349/mo | Custom (mid-market) |
| Top | Dominate $449/mo | Custom enterprise $5,000+/mo |
| Enterprise | Premium custom | Custom (Fortune 500 contracts) |
| Contract | 12-month standard | Annual+ enterprise |
| Public pricing | Yes | Limited (entry only) |
| Self-serve trial | 30-day, sales required | Demo required |
Feature matrix
| Feature | Birdeye | Reputation |
|---|---|---|
| Review request automation | Yes | Yes |
| Multi-platform review monitoring | Yes (250+ sites) | Yes (250+ sites) |
| AI-suggested response drafts | Yes (Growth+) | Yes (custom plans) |
| Listings management | Yes (250+ directories) | Yes (250+ directories, deeper) |
| Customer messaging | Yes | Limited (focus is CX intelligence) |
| Customer journey mapping | Limited | Yes (deep, custom) |
| Reputation Score benchmarking | Yes | Yes (proprietary, deeper) |
| Conversational AI for analytics | Limited | Yes |
| Surveys | Yes | Yes (advanced) |
| Healthcare-specific compliance | Limited | Yes (HIPAA-aware) |
| Automotive-specific features | Limited | Yes (deep) |
| Multi-location centralized | Yes (deep) | Yes (enterprise-grade) |
| Self-serve onboarding | Limited | No |
When to pick Birdeye
- SMB to mid-market scale (1-50 locations). Public pricing, self-serve onboarding accessible.
- Multi-location retail / franchise / restaurant. Centralized reputation at mid-market scale.
- You want public pricing transparency. Birdeye publishes; Reputation requires sales.
- Cost-efficient at non-enterprise scale. $299-449/mo per location vs Reputation\'s typical $5,000+/mo enterprise contracts.
- Standard reputation management needs. Don\'t need Reputation\'s enterprise CX intelligence depth.
When to pick Reputation
- Enterprise deployment (100+ locations). Reputation\'s architecture is built for this scale.
- Healthcare network or automotive dealer network. Industry-specific compliance and feature depth.
- Customer journey mapping is core need. Reputation\'s CX intelligence depth is differentiated.
- Reputation Score benchmarking against industry peers. Proprietary methodology with deeper benchmarking.
- Fortune 500 / Fortune 1000 brand. Enterprise procurement context where Reputation\'s vendor tier matches your scale.
Decision tree
- Healthcare network with multi-provider compliance needs? → Reputation.
- Automotive dealer network? → Reputation.
- 100+ locations enterprise? → Reputation.
- Mid-market 10-50 locations? → Birdeye (more cost-efficient at this scale).
- SMB single / few locations? → Birdeye (or NiceJob/Grade.us for lower cost).
- Need public pricing and self-serve evaluation? → Birdeye.
Frequently asked
Birdeye or Reputation.com for enterprise reputation?
Reputation.com (recently rebranded to Reputation) plays at the enterprise tier — large multi-location chains, automotive dealerships, healthcare networks. Birdeye is more accessible for SMB to mid-market with public pricing and self-serve onboarding. For 100+ location enterprises with custom CX intelligence needs, Reputation. For 1-50 locations, Birdeye is meaningfully more accessible.
How does pricing compare?
Birdeye: Starter $299/mo, Growth $349/mo, Dominate $449/mo per location with public pricing. Reputation.com: Core plan starts at $80/mo with custom enterprise plans common at $5,000+/mo for large multi-location deployments. Reputation's low entry ($80/mo) is misleading — most real Reputation deployments are enterprise contracts with custom pricing, often 5-10x Birdeye TCO at scale.
What does Reputation.com do that Birdeye doesn't?
Enterprise CX intelligence — customer journey mapping, unlimited dashboards/reports, business listings accuracy across 250+ sites, Reputation Score benchmarking with conversational AI. The depth on enterprise reporting and brand-level CX analytics is meaningfully deeper. For Fortune 500 retailers, automotive networks, healthcare systems, Reputation. For mid-market and SMB, Birdeye is enough.
Both have 250+ directory listings — which is better?
Both claim 250+ directory listings management. Reputation's implementation is more enterprise-grade (better citation accuracy across niche directories, more custom directory support). Birdeye's is solid and covers the most-traveled directories well. For most operators, the difference is marginal; for healthcare or automotive with industry-specific directory needs, Reputation's depth pays back.
Which is better for healthcare networks?
Reputation has stronger healthcare-specific compliance features (HIPAA-aware review management workflows, healthcare directory integrations, provider-level reputation tracking). Birdeye supports healthcare but isn't as deeply specialized. For health systems with multi-provider, multi-location complexity, Reputation. For independent dental / medical practices, Birdeye is sufficient.
Free trial?
Birdeye: 30-day trial, sales call required. Reputation.com: enterprise demo required, no self-serve trial. Both are sales-led; Birdeye is closer to mid-market accessible.
Which is more suitable for mid-market $50M-500M revenue?
It depends on operational complexity. For mid-market multi-location chains where $80-200/mo per location is acceptable and you want enterprise-grade CX intelligence, Reputation custom plans work. For mid-market needing focused review + listings management without the broader CX intelligence layer, Birdeye is more efficient on cost.
How we verified this
Pricing verified against birdeye.com/pricing and reputation.com/pricing on 2026-04-25. Reputation enterprise contract scale ($5,000+/mo for large deployments) sourced from procurement-team conversations and AnyDayBusiness 2026 reputation management cost guide. Birdeye plans confirmed via RepliFast and CostBench April 2026.
Sources
- Birdeye Pricing (verified 2026-04-25)
- Reputation Pricing (verified 2026-04-25)
- AnyDayBusiness — Reputation Management Pricing 2026
- RepliFast — Birdeye Pricing 2026
Try them
See Birdeye pricing → See Reputation pricing →