Last reviewed: 2026-04-25 · Pricing verified: 2026-04-25
Birdeye vs Grade.us: 2026 Comparison
Bottom line up front
For pure review management at SMB scale: Grade.us at $70-250/mo. Real review request automation, AI replies, multi-platform monitoring at 25-40% of Birdeye\'s price. White-label for agencies at $440/yr. For unified reputation platform with 250+ directory listings, customer messaging, webchat, surveys, and multi-location enterprise depth: Birdeye at $299-449/mo per location. Different tools — pick by what feature breadth you need.
Quick verdict
| Best for | Winner |
|---|---|
| Pure review management at SMB | Grade.us |
| Agency managing client reviews | Grade.us (white-label) |
| 250+ directory listings management | Birdeye |
| Multi-location enterprise (4+) | Birdeye |
| Unified messaging + reviews + listings | Birdeye |
| Lowest TCO single-location | Grade.us ($70/mo) |
| Affordable white-label | Grade.us ($440/yr) |
| Self-serve free trial | Grade.us |
Pricing side-by-side (verified 2026-04-25)
| Plan | Birdeye | Grade.us |
|---|---|---|
| Entry | Starter $299/mo per location | Marketer $70-79/mo |
| Mid | Growth $349/mo | Agency $250/mo |
| Top | Dominate $449/mo | 10-user mid plan ~$299/mo |
| Enterprise | Premium custom | $999-1,999/mo (100 users) |
| Contract | 12-month standard | Monthly or annual |
| Free trial | 30-day, sales call required | 14-day self-serve |
| White-label | Premium custom plans | $440/yr add-on |
Feature matrix
| Feature | Birdeye | Grade.us |
|---|---|---|
| SMS review requests | Yes | Yes |
| Email review requests | Yes | Yes |
| Review monitoring multi-platform | Yes (250+ sites) | Yes (major sites + industry-specific) |
| AI-suggested response drafts | Yes (Growth+) | Yes |
| Listings management 250+ directories | Yes | No |
| Customer messaging (text) | Yes | Limited |
| Webchat widget | Yes | Limited |
| Surveys | Yes | Yes |
| White-label dashboards | Premium custom only | $440/yr add-on |
| Per-client billing (agency) | Limited | Yes (Agency tier) |
| Multi-location centralized reporting | Yes (deep) | Yes (mid-tier) |
| 12-month contract | Standard | None (monthly available) |
When to pick Birdeye
- 250+ directory listings management. Local SEO citation management at scale.
- Multi-location enterprise (4+). Centralized reputation across many locations.
- Unified messaging + reviews + listings + webchat. Platform breadth as the value prop.
- Multi-location retail / franchise. Birdeye is built for this scale.
- You can absorb $299+/mo per location. Premium pricing for premium platform.
When to pick Grade.us
- Pure review management at SMB scale. $70-250/mo delivers most review-management depth at 25-50% of Birdeye.
- Agency managing client reviews. White-label at $440/yr is materially cheaper than Birdeye Premium.
- You want monthly billing flexibility. No 12-month contract.
- Single-location or 2-3 location SMB. Birdeye\'s multi-location depth is overkill.
- Self-serve free trial without sales calls. Faster evaluation cycle.
Decision tree
- Need 250+ directory listings sync? → Birdeye.
- Multi-location enterprise (4+)? → Birdeye.
- Agency managing client reviews? → Grade.us (white-label).
- Single-location SMB? → Grade.us Marketer ($70/mo).
- Want monthly billing without contract? → Grade.us.
- Need unified messaging + payments + reviews? → Birdeye.
Frequently asked
Is Grade.us a credible Birdeye alternative?
For review management specifically, yes — Grade.us delivers most of Birdeye's review-management feature depth at 25-50% of the price. Where Birdeye wins is breadth: 250+ directory listings sync, customer messaging, webchat, surveys, integrated payments via Birdeye platform. If you need that breadth, Birdeye. If you need focused review management, Grade.us is a credible alternative.
How much does Grade.us cost?
Grade.us Marketer is $70/mo (or $79/mo annual), Agency is $250/mo, with mid-tier plans for 10 users around $299/mo and enterprise at $999-1,999/mo. Birdeye Starter is $299/mo per location. For a single-location SMB, Grade.us Marketer at $70/mo is roughly 25% of Birdeye Starter's $299/mo per location.
Why is Grade.us positioned for marketers and agencies?
Grade.us has agency-friendly features that Birdeye doesn't emphasize — white-label dashboards (add your agency logo for $440/yr), per-client billing, multi-client reporting, and an Agency tier ($250/mo) designed for agencies managing reviews across many clients. For agencies serving SMB clients, Grade.us is purpose-built. For brands managing their own reputation, either works.
Which has better Google Business Profile integration?
Both integrate well with GBP. Birdeye extends to 250+ additional directories beyond Google; Grade.us is more focused on the major review platforms (Google, Facebook, Yelp, BBB, industry-specific sites). For "Google + a few" coverage, Grade.us is sufficient. For comprehensive citation management across 200+ directories, Birdeye.
What about review request automation?
Both handle SMS and email review requests well. Grade.us has cleaner per-customer review request workflows; Birdeye has more configurable automation rules. For SMB needs, Grade.us is enough. For multi-location campaigns with complex routing, Birdeye.
Free trial?
Grade.us: 14-day free trial, self-serve. Birdeye: 30-day trial typically requires sales call. Grade.us's trial is more accessible for evaluations without sales engagement.
Is white-label available on either?
Grade.us white-label is available for $440/year — agency logo on dashboard, per-client branding, no Grade.us branding on customer-facing communications. Birdeye white-label is on Premium custom plans, typically much higher cost. For agencies, Grade.us is materially more accessible on white-label.
How we verified this
Pricing verified against birdeye.com/pricing and grade.us/home/plans on 2026-04-25. Grade.us tier structure (Marketer $70 / Agency $250 / 10-user mid ~$299) confirmed via ITQlick April 2026 and Capterra 2026 listings.
Sources
- Birdeye Pricing (verified 2026-04-25)
- Grade.us Pricing (verified 2026-04-25)
- ITQlick — Grade.us Pricing 2026
- RepliFast — Birdeye Pricing 2026
Try them
See Birdeye pricing → See Grade.us pricing →